Welcome to Criteria Hub

mortgage criteria sourcing has arrived

Criteria Hub is ground breaking technology that offers an online solution to the problem we often find ourselves facing
of being in the seemingly endless cycle of checking lender policy pages, calling sales lines and BDMs in order to ask
the questions we need answers to when placing cases.

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Criteria Stats

76677

Total published criteria ...so far!

74628

Criteria not published by lenders

245

Criteria with added info

1276

Outside policy instances

Mortgage criteria from the following lenders

Lender Testimonials

Really user friendly and easy to navigate. Great tool for using internally! We can quickly look up criteria whilst on the telephone and can compare our criteria to other lenders. Superb system all round!

— Ipswich Building Society, Grace Teager - Senior Business Development Assistant

Assisting with complex applications that fall outside standard “high street” criteria is at the very heart of what we do at the The Tipton. We have found Criteria Hub an extremely useful tool, one that enables us to share with brokers our key criteria strengths in a quick and transparent way, saving brokers the time of having to complete multiple criteria searches across a number of different platforms.

— Tipton & Coseley Building Society, Richard Groom - Head of Mortgages Sales (Intermediary & Direct)

A great way of supporting niche lenders so brokers can source easily with a quick and easy way to upload criteria which Jason has helped us with ease. A beneficial sourcing system for brokers and lenders.

— Bath Building Society, Ben Hutchings - Mortgage Sales Manager

Criteria Hub is a fantastic tool for intermediaries who require easy access to detailed information from a number of lenders, all in one place. I've worked closely with Jason this year as he's been gathering the required data and I feel the system really compliments the niche areas of specialist lenders like ourselves.

— Pepper Money, Ryan Brailsford - Regional Development Manager

We have found criteria hub very intuitive and easy to use. The sign off process is easy and it is clear to see what criteria is still outstanding or needs updating. The notifications by email when new criteria is added for us to update is also very useful. Having been a broker myself previously I think it will also be easy for brokers to find the criteria they need

— Principality Building Society, David Groves CeMAP - Business Development Manager

Linking in with Criteria Hub provides the opportunity for a medium size lender like the Furness BS to get our differentiated criteria in front of more Brokers more often. The increased transparency and profile will help link together Brokers and Lenders to provide a better ‘right first time’ service to our joint customers.

— Furness Building Society, Euan Ballantyne - Head of Products

Our Services

Comprehensive data set

Due to the unique way Criteria Hub has been designed it will have published more criteria than most, if not all, of the criteria lenders publish on their own websites along with most of this also being verified by the lender as accurate.

Built by brokers for brokers

Criteria Hub was thought of, designed and co built by mortgage advisors with nearly 30 years experience of giving mortgage advice, along with developers for the technical stuff! Therefore we are 100% confident that this system will benefit mortgage brokers.

Accurate and verified

Our aim at Criteria Hub is for all the data to be set, managed and verified by the lender so you can be confident that the information is accurate, verified and has passed a sense check by our in house team to ensure that every piece of criteria is clear and easy to understand.

Easy to use

Intuitive so even the most inexperienced advisor can find what they need quickly and easily. Due to the format of how all criteria in Criteria Hub is standardised, the terminology used is the same for each lender therefore it is easier to compare lenders than going direct to their websites, where one lender may use one term or heading, whilst another uses something completely different.

Makes the business more robust

Criteria Hub provides history and printouts for searches carried out providing a more compliant file and therefore giving more protection for the business from potential complaints by providing an audit trail alongside the independently generated product research to show why, from a criteria point of view, a product was selected.

Take back your time

Time is precious and we think too much time is wasted on hold to lenders, waiting for callbacks from BDMs and filtering through policy pages in a hunt for answers. One of the main objectives we work by is to give you an incredible amount of information really quickly so you can spend more time doing the things you want - like enjoying a coffee!

As featured in

A search that would have taken me at least half an hour
just took me less than 1 minute! Laura Coady - Advisor

About Us

Our aim is to save you from having to trawl through various lender policy pages
and/or make lengthy calls to lenders to get the info you need.
Our aim is to provide you with the tools to do this.

Our Story

Two of the three Criteria Hub founders (the other is our lead developer) have been mortgage advisors since the year 1999 when things were a little different to today. One thing that hasn't changed much since then is how as advisors we seek out the information we need in order to tell our clients if they fit criteria based on their own personal circumstances.

We often find ourselves in the seemingly endless cycle of checking lender policy pages, calling sales lines and BDMs in order to ask the questions we need answers to, for example 'What is the minimum length of time my client must have been self employed?'. This process is incredibly time consuming and disjointed given the reactive environments we often work in.

So the plan was simple. Let's build a solution to this problem and aim to publish more criteria then you currently can access via lender policy pages. We built Criteria Hub.